Editorial Review:
Female entrepreneurs are a growing force to be reckoned with. Each year, more and more women take the initiative and start their own business ventures—at twice the rate of men. Women continue to reshape the business world with innovative models, both large and small. So why is there a lack of clear-cut, expert advice aimed at this dynamic female audience?
In The Boss of You, Emira Mears and Lauren Bacon, founders of Raised Eyebrow Web Studios Inc. and co-editors of the well-known webzine Soapboxgirls, set out to answer this question. As intelligent entrepreneurs and straightforward writers, Emira and Lauren offer insight into beginning—and sustaining—small businesses from the female perspective. Peppered with stories from women who have been there, from cautionary tales to success stories, The Boss of You provides readers with real advice and career options that will allow them to live their values and achieve their own version of work-life balance.
Whether you are an established professional or an entrepreneurial newbie, The Boss of You is the definitive guidebook for starting, maintaining, and enjoying your own business.
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Customer Reviews
Average Customer Rating: 
I am simply blown away... 2008-09-29
I started my own publishing business in 2006 and am wanting to recreate it. I came across this book at the library and have been amazed by the way it has opened up my relationship to my business. The authors avoid business jargon (actually, they pleasantly mock it) and present their information and exercises in simple language. I believe that has been the key, for me, in reveling in this book.
This is the first entrepreneurial book I've read that wasn't about me trying to fit myself into a bunch of business jargon. It allowed me to ask "How will I take these business aspects of myself and present them to the world?" The book still leads me through the process of creating a business, but I would have to say, it internalizes the process. A few years ago, I did the business plan, set the goals, researched the markets, etc, and while that was useful for organizing my mind and timeline, somehow, it removed "me" from my business. What business calls "branding", the authors call "personality" and with that simple language, it clicked for me.
This is a book targeted for women business owners, but it is not exclusive to them. It presents an organic, feeling approach to creating a business, and that is exactly what was missing for me from all the other business start-up books I've read. I truly hope people can recognize that the approach this book takes with helping a person develop their business is a vital one - our current economy is demanding that we recreate how we do business and this book sets up an approach that gets it right from the start. The authors show how I can be a business-owner and be happy, and they do it without a lot of hype.
It really is everything you need to know 2008-08-23
This book is perfectly titled and is a great resource. It's concise and smart with real examples and good exercises. It is helpful especially if you have your business idea in mind already. If you still need to decide on a business idea, come up with a couple before reading this.
A MUST-READ for all fledgling entrepreneurs! 2008-07-16
Congratulations to Emira and Lauren for writing this excellent book. I am half way through, and reading it seriously: I am reading a couple of chapters at night, and going back and answering the questions by day in writing. I plan on starting my own PR business, and this book has become a bit of a "manifesto" for me. What I love most is the basic, practical advice it offers, along with the encouragement. It's positive and reassuring, yet direct about the pitfalls of making mistakes with your business.
Next, I love the feminist subtext of this book: that us women deserve to be paid what we're worth, and I loved the urge ("We beg of you, close the wage gap between men and women!") to price ourselves appropriately, and not modestly.
"The Boss of You" is hitting me on a few levels, inspires me, and is giving me courage to get my ducks in a row for the eventual launch day (still a ways off - but definitely in the works).
I really hope the Oprah producers come across this book and get these two rockin' chicks on the Oprah show. Talk about "living your true life" - and earning a living while doing so - !
When meeting a graphic designer to work on my logo, she kept grabbing the book and flipping through it and said, "okay. I really have to get this."
I encourage anyone (men, too) who has a dream of starting a business to get this book. My only wish is that it was edited to remain Canadian in the spelling, but this is a superminor quibble.
GET THE BOOK, PEOPLE.
Cheers,
Liz Parker
Publicist
The Boss of You 2008-06-22
Great book. Useful information to understand the nuts and bolts of starting a business. I highy recommend this book!
Not just another 'cod liver oil' business book 2008-06-05
Having started my own business "accidently" - one contract led to another, led to another and before I knew it I was juggling clients - I hadn't done a lot of the planning they discuss in the first half of the book. So despite already being up and running, reading this book was a fantastic opportunity to bring some clarity/structure to what I was doing. Its so easy when you are self employed to never turn down work and The Boss of You, really helped me identify what work is good for me and my business to be doing, and what stuff I should be trying to phase out of. I help businesses plan and develop their own communications. A lot of my clients are new businesses and haven't necessarily done all of the thinking/planning that Mears/Bacon walk readers through - it was helpful to be given a framework to help my clients do that on the way to identifying what their messaging is. And, the book was a refreshing departure from what I call the "cod liver oil" business books - good for you but yucky. Nice to be able to enjoy something that was good for me. The humour was greatly appreciated.
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