Editorial Review:
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz. At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
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Customer Reviews
Average Customer Rating: 
study this book carefully  2008-09-19
Every entrepreneur should know and implement strategies and techniques and concepts found in this book. For expansion and/or a complement of concepts found in my own book, "The Expert's Edge," study this book carefully!
Great reading!  2008-09-18
Excellent book! I just finished the first reading/watching of "the Art of the Start" and it gave me so many deja
vu's and many "Yes! Finally someone said it in clear text!". I wish the book had been around in the late 90's.
Old motivation  2008-09-05
This book is very well written. It is concise, very low on fluff, and great for intuitive people. It gives you motivation and the feeling of - "YEAH! I can do it!". But there is a huge piece missing - people. In today's world, businesses do not have 3 employees. They have 3000. The foundation for a successful business is its people, and the book does not say anything about how to make sure that the people in the organization remain productive and happy. Instead, the book promotes the approach that, if you encourage and inspire your employees, then they will make a great team. This is absolutely wrong, as was pointed out by the pioneer of Management, Peter Drucker ("Inside the Guru Mind"). If you are serious about building an organization that people call home, then this book will not lead you there.
Another big issue that I had with this book, is that the Author says that to create a successful business you need to create meaning and want to do something good for others. But what is wrong about loving to be a manager? wanting to create wealth that you could than give to others? What about the personal goals? I think that an entrepreneur will be much more successful if they start the business because they understand the personal meaning of their business.
I think that the author is a really nice guy, but as the say goes: "Those who can, do; Those who cannot do, teach; And those who cannot teach- teach gym" (no offense to gym teachers).
Great book for startups 2008-08-27
I had a chapter preview of this book before I purchased it. Guy was able to cover a lot of necessary ground for startups and some things that he has learned along the way with various startups and his current venture capital company, Garage.com.
I was able to glean some good advice for my startup from this book, including some do's and don'ts.
Invaluable reference tool for anyone considering a startup 2008-06-19
This book is great for anyone who has been toying with the idea of starting their own business.
I've been kicking around the idea of opening a pub in my city for a few years now. Since real estate has slowed so greatly in recent months (my current career) it has occurred to me that my passionate desire to open a pub should be more seriously explored.
"The Art of the Start", although not concentrating on pub opening, (How many books actually do?) does provide boatloads of useful information that any entrepreneur, no matter the business, can use. Guy Kawasaki informs and reforms ideas and misconceptions I've had about starting my own business, all in a very "Guy Kawasaki" way. It should also be noted that the foundation for his success plan seems to me to be one of a high standard of ethics and selflessness. I can honestly say that its contents have truly lit a fire in me to pursue my dream.
Now that I finished the book I will be recommending it to my mother who currently has a new business of her own. She'll have to buy her own however, mines not going anywhere.
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