Editorial Review:
“The stocks that generate the most spectacular return are small companies that become big companies. My objective is to identify and invest in what I call the stars of tomorrow—the fastest growing, most innovative companies in the world.” Michael Moe was one of the first research analysts to identify Starbucks as a huge opportunity following its IPO in 1992, when its market cap was $220 million. Today, its market cap is $23 billion. Lucky? Maybe a little. Art or science? Both. For more than fifteen years Moe has made great calls on many other stocks, earning a reputation as one of today’s most insightful market experts. Now, in his first book, Moe shows how winners like Dell, eBay, and Home Depot could have been spotted in their start-up phase and how you can find Wall Street’s future giants. He forecasts the areas with the greatest potential for growth, including peer-to- peer networking, nanotechnology, and alternative energy. And he explains his four Ps of future superstars: great people, leading product, huge potential, and predictability. Ironically, while the opportunities for outsized returns for investors lie in identifying early-stage growth companies, large investment banks are driven by the economics of trading volume and therefore generally ignore the stars of tomorrow. If you are looking to invest in tomorrow’s winners it’s unlikely you will find them by reading Wall Street research. Mainly, Wall Street is focused on reporting on companies everybody already knows about. Coincidentally, to identify and invest in tomorrow’s stars, you are unlikely to be battling Wall Street’s finest—they aren’t there. Throughout the book Moe includes interviews with some of the biggest names in business—from Howard Schultz and Bill Campbell to Vinod Khosla and Michael Milken—who reveal their own insights into how they discover the stars of tomorrow. For Wall Street insiders and individual investors alike, Finding the Next Starbucks is an indispensable guide to spotting growth opportunities.
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Customer Reviews
Average Customer Rating: 
Great Informative Book on Growth investing  2008-05-30
I could not stop reading this book. Lots of great examples on growth investments and how to look for them. Teaches you the properties of a great business. Examples in the last chapter compare big companies to one another and show what makes the big companies grow fast. Definately a great buy. Also gives references to other great books with single sentence reviews. Definately a must read book!!
Charts unreadable on Kindle  2008-04-28
So far so good on content, but cannot read the charts on the kindle. I even tried adjusting the font size, that didn't work. Please work on this Amazon.
Another trite "How to Pick 'em" backward looking exercise in survivorship bias  2007-06-06
Earnings growth drives stock prices - this is not news.
What is absent from this entire book is the notion that there are a lot of losers for every winner. "If you had bought Ebay...." precludes the fact that EBay attracted competition and there were other ides out there for auction websites. Same with Amazon and e-tailing. So it is convenient to say, "You would have made all the money in the world if you bought these stocks", but the odds of getting it right more than 2-3x in a cycle are low.
Also....how many times did he mention Starbucks? He went on a company visit, picked them early, and it worked. How many other retail names did he pick? How did they work out? We don't hear about those - survivorship bias.
a must have for aspiring investors/researchers 2007-04-13
the book lays a great framework for identifying investment ideas...very easy to read, simple but powerful, very engaging. I loved the interviews and industry discussions...a must read for investors, researchers and students alike.
Invest for the Future! 2007-03-16
Every amateur investor's dream is to find the "next big thing," but actually accomplishing this is harder than it sounds. Thankfully, Michael Moe's book has specifically laid out the industries that are likely to experience explosive growth in the future; and so that we can pick the right companies in those industries Moe has plenty of historical analysis about what other great companies did as they grew into present-day beasts. I especially like the comparative analysis at the end of the book that compares a successful stock pick (like Best Buy) to a bad stock pick (like Circuit City). Even though both companies look seemingly identical within the electronics retail industry the small but important differences are what this book teaches you to pick out.
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