Editorial Review:
Winning by Not Competing: A Fresh Approach to Strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future. In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renée Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans": untapped new market spaces ripe for growth. Such strategic moves-which the authors call "value innovation"- create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future. W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD. Renée Mauborgne is the INSEAD Distinguished Fellow and Professor of Strategy and Management.
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Customer Reviews
Average Customer Rating: 
got it very late even though i paid for two day shipping  2008-09-01
I ordered this book for two days delivery and got it after 15 days till that time i had already purchased the book from some other physical store and moreover there was no space to return this book to the sender ... Very poor
Great ideas, poorly explained, boring to read  2008-07-03
The concepts are revealing and helpful, but halfway reading it it becomes repetitive and boring. I use it for quick refference on ideas and how to use the strategy
Excellent work, well narrated  2008-03-15
This a great book for anyone in management at any level in corporate America or Europe. Very well thought out, and well explained techniques for any business. Narration is very good for this reading, although, reading the chapter titles, is a bit of overkill....
Decent concept, but too long & poor delivery  2008-01-12
I think the blue ocean concept is valid, but the best way to communicate it is in an HBR article or wikipedia. It's just not revolutionary enough to warrant reading such a long book in 2008. There's little I learned from this book that is not already well summarized on wikipedia, or the same author's Value Innovation article in HBR (1997). Additionally, I think the value innovation concept is touched on sufficiently well in modern b-school texts. (ie. Strategic Market Management by David Aaker)
However, the primary reason I'm giving this a low 2-star rating is the delivery. If I was writing this review attached to the book itself, I'd give it 3-4 stars for the content... but I'm writing this review attached to the CD edition. The reader has a monotone voice and he mispronounces so many words that the delivery interfered with my ability to extract value from the content. Every time he mis-pronounced a word it set me back a few seconds to think about what he tried to say rather than digesting the meaning of what he said.
Examples:
Crux was pronounced like crooks
Paradigm was pronounced pair-a-deem
Unveil was pronounced un-veal
These are admittedly little errors, but as other reviewers have pointed out, there are so many of them that it gets really annoying and interferes with the learning process.
In summary, I recommend you read the HBR value innovation article & wikipedia on this concept. The concept in the book is now >10 years old and it's time to be retired. If the author wants to continue reaping personal value from this concept he should 1. Release an edition relevant for 2008 & beyond, and 2. Get someone else to read it for the audio version.
A Blinding Flash of the Obvious 2007-11-24
Blue Ocean Strategy approaches business from a different perspective. By properly positioning your business you can eliminate the competition. In a world where businesses battle for market share Blue Ocean Strategy is a must read. Push Button Investing in Real Estate
Ron Draluck, author of Push button Investing in Real Estate
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