Editorial Review:
Turn Your Website into A Marketing Powerhouse! Author and search engine optimization (SEO) expert, Jon Rognerud unlocks the mystery of SEO and removes the fears of intimidating technology with this step-by-step guide to building a fully optimized web site and a successful, traffic-driving SEO campaign. Begin by learning how to lay the foundation of your SEO campaign, from building your web site to identifying your market and creating web-savvy content. Next, master the implementation of SEO tools and tactics, including keyword research, linking, and submitting to search engines. Then learn how to apply proven strategies, including using social media, pay-per-click, paid advertising, landing page conversions and much more. This is your guide to gaining exposure and creating a buzz big enough to put a lot of money in your pocket! Learn how to: - Create an attractive website with SEO-enriched content
- Choose the right keywords and create an effective seed list
- Use effective tools to identify and attract quality traffic
- Safeguard your site from becoming spam
- Use cutting-edge tactics to gain exposure and land on page 1 of Google
- Create relationships with other sites through linking
- Use social media sites within your online marketing plan
- Turn traffic into sales
Everything you ever needed to build a website and get results is right here-all in one place!
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Customer Reviews
Average Customer Rating: 
Incredible Resource - Great Hands On Tools 2008-07-23
So I just set up my first website and didn't have a clue how to get "Optimized" until I read the The Ultimate Guide to Search Engine Optimization. The Additional Resources section in the back with URL's to many SEO tools is incredible. I just saved over $1500 by doing it myself rather than paying for a website analysis from a SEO company. Thanks Jon Rognerud! With the tips and tools provided in this book, getting my site recognized is fun!
Ultimate Guide to Search Engine Optimization 2008-06-12
The Ultimate Guide to Search Engine Optimization provided solid tips and actionable information for both new and experienced marketers and entrepreneurs. Having a keen understanding of the techniques of SEM is valuable for the do-it-yourselfer or the corporation that hires a firm. I find myself turning to the pages over and over again as a reference guide. It sits next to my frequently used dictionary and thesaurus in my office and has become a key resource. I was especially pleased at the inclusive nature of the book. Jon Rognerud is one of the few search marketers who opened the door to the secret club for me. I highly recommend this book to anyone with an online presence.
Great Resource 2008-06-07
Jon Rognerud has compiled a comprehensive resource in Entrepenuer Magazine's entry into the SEO how-to. It is also open-ended, in that readers can sign up on his website for more information and updates. This is a Web 2.0 book, in the truest sense. I would usually get a book like this from the library, but I purchased it so I could refer back to it over the coming years.
Good, substantial information - not a fluff how-to.  2008-05-14
I think this is a very good resource for people who want to go beyond superficial actions and really understand how to optimize web sites and get good results. It has my recommendation
Great Book! - The only book I recommend for SEO 2008-04-28
This is my second review of this book. Somehow my first review was not posted. As an adwords professional, this SEO book was a great insight into dominating the search engines using proven tips, tricks and strategies in todays online marketing. I am pasted on the screen waiting to see what Jon Rognerud has coming next.
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