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The New York Times Pocket MBA Series: Business Planning (Pocket Mba Series)
The New York Times Pocket MBA Series: Business Planning (Pocket Mba Series)

The New York Times Pocket MBA Series: Business Planning (Pocket Mba Series)

List Price: $16.95
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Manufacturer: Listen & Live Audio
Author: Ph.D., James R. Thompson, Ph.D. Edward E. Williams
Binding: Audio Cassette
Publication Date: 2000-03-01
Publisher: Listen & Live Audio
Label: Listen & Live Audio
Number Of Pages: 2
Features:
Editorial Review:
Learn the 25 keys to a great business plan, including writing the company's mission, identifying market opportunities, calculating appropriate financial ratios and projecting growth rates, that will help guide your company's expansion and attract necessary financing. Business Planning is part of The New York Times Pocket MBA Series, a reference series easily accessible to all businesspersons, from first-level managers to the executive suite.
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Customer Reviews
Average Customer Rating: 3.5

Good, but not for Novices 2005-04-28
I really enjoyed listening to "Business Planning", but I'm in the middle of writing my third, so I am fairly versed in the subject. I say "but" because, as the Annapolis commuter pointed out, first-time business plan writers would find a print-copy of the book much more useful. But if you're like me, and you want help polishing your existing works, this is a great title.



Not for everyone 2000-09-20
I purchased this book expecting it to cater to someone beyond University level. However, the contents clearly cater for high school level learning and therefore provided little value to me. If you are looking to strengthen your technical and analytical skills look somewhere else. If you want basic training, give it a try.


Wow- great book 2000-09-03
This insightful book proved worth its weight in gold. A must read for any entrepreneur looking for serious funding.