Editorial Review:
Entrepreneurship is hot! In a recent CNN interview. George Glendon, publisher of INC. Magazine, noted that thousands of people either have launched their own business or are about to do so. If he had talked about the challenges facing new and emerging entrepreneurs he would have pointed out that the most important thing for each of these new or growing businesses is creating a market position and solid revenue, even for Internet businesses. Doing business is the key to succeeding in business. Profit begins with Revenue. The bottom line starts at the top line. Very few businesses have gone out of business as a result of too much business. Dr. Revenue has written over 400 Marketing and Sales plans for mid-sixe and smaller companies. Profit Rx provides a proven system for getting a high quality written Marketing and Sales plan completed and put in use quickly and cost effectively. This is a book to be used by management teams. Every member of the team needs a copy. Profit Rx makes it simple. It supplies the structure. It provides organization in the form of agendas for 9 meetings. And Profit Rx includes hundreds of real business examples. Dr. Revenue names names and provides data. This book is to be used, not just read.
Cached date: AWS Called=true
You may also be interested in these products:
These categories may also be of interest to you:
Customer Reviews
Average Customer Rating: 
Best, honest, and most important approach 2002-09-12
This book has the goods and delivers. Great practical content that can be implemented today. This is a must read.
Excellent guide for startups 2002-05-14
When we purchased this book, the rating was 5 star & we feel it exceeds this. As a start up we tried many books without comfort. This is not just a book to read, it is a workbook that really helps you analyze and then build your sales and marketing program. We have over a dozen innovative products, any one of which could stand alone as a major company. Profit RX helped us analyze each product, put them in the proper introduction order, and then create an effective sales & marketing program.
Dr. Revenue has the cure.  1999-11-24
>I read almost the whole book in one weekend! We have already started planning to do the workshop. I have read many marketing books in the past, including having written a video script for Jay Conrad Levinson, but none of them walk you through the process like Dr. Revenue does. It really is interactive and has taught me as much this weekend what I need to get done as any work I have done in the past 6 months.
Grow your business 1999-10-25
I have seen Haskell's ideas and program work. I am in a unique position in that my company sells this program to our dealers and I have seen our studios implement these ideas into a well thought-out sales and marketing plan. I have seen increased sales and better management as a result. I am a student of Dr. Revenue, having attended his clinics and listened to his tapes, so I was eager to read "Profit Rx" when it was published. I was amazed at what a quick and easy read it was. Intertwining his time-proven tactics with success stories helped to vary the books pace, showcase Haskell's extensive experience and prove how effective a sales and marketing plan can be. As a young businessman, I found "Profit Rx" to be an invaluable tool for my business/professional life. I also found the marketing roadmap Dr. Revenue gives to the reader has multiple uses. In my personal life, I use Dr. Revenue's plan in matters of money management. Having devised a calendar and budget, I am better able to react to unseen circumstances. This tested, proven approach is a must read for everyone interested in growing their business, from the sales and marketing manager, to the sales and marketing student.
|
|
