Editorial Review:
• By teaching your mind to make the intangible tangible, you can learn and remember more than you ever though possible. • Learn anything without the drudgery of rote memorization! A total of eight revolutionary learning techniques are discussed and illustrated to insure that every learning challenge can be overcome through the use of this hard back reference guide. • Under the campaign “Learn at the speed of sight with Jerry Lucas – Doctor Memory™”, this book will be promoted. Mr. Lucas is not only recognized as one of the top NBA players of all time, but well known for co-authoring the best selling book titled The Memory Book. He is a favorite guest on radio and television programs where he demonstrates the power of Learning That Lasts™.
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Customer Reviews
Average Customer Rating: 
One Approach to Learning  2007-04-02
I think that, if I were now starting college (or maybe high school), and faced the prospect of having to learn a lot of material without necessarily understanding what it meant or how it fit together, I would want to sit down and master the different techniques that Jerry Lucas presents in this book. I can see that it could be fun -- especially for a younger person -- to learn a bunch of memory systems that might help keep things straight. And if I had invested the time back then, probably I would still be using those systems. Then again, in my impression it could become difficult to remember which aid I had decided to use, for purposes of remembering a particular factoid: was it the Look-Alike System? the Substitute System? the Peg Word System? Even in college, having read through this book, I'm not sure how I would have used any of these systems to master hundreds of different words in a foreign language, never mind their declensions and conjugations. I recommend buying the book if your needs call for investment of many hours in learning a set of potentially useful but artificial memory aid systems.
Learning vs Memorizing?  2002-07-10
I wonder if the negative reviews here are based on the title of the book vs the contents? Perhaps if it had been called "Learning How To Memorize" they wouldn't have panned it? But, even if all I do is memorize a list of states and their capitals haven't I learned those facts?No, this book may not teach problem-solving skills, but what it does teach, how to memorize, it does *very* well. I almost didn't buy this book because I've had a copy of The Memory Book for decades and figured this would be a rehash. But there's enough new that it's worth it. Plus, it goes into more detail on the Peg Word system and that's helpful. Chapter 19, Knowing the Day of Any Date, is very cool. That technique is something I use all the time now. I actually figured out a way to calculate the day that (I think) is a little easier than what's explained in the book (write me and I'll send you my secret). If you want to learn how to memorize facts, figures, phone numbers, or whatever, this book will teach you. The techniques may be 2500 years old, but if you're not familiar with them then they're new to you, eh?
Buy it now! 2002-04-18
This book will revolutionize the way you think and learn! This book is a must have no matter age, gender or intellectual interest!
Good  2002-03-16
I don't have the same criticisms as the previous 2 reviewers. Probably because with Jerry Lucas' background, I expected his book to outline mnemonic techniques and not be a compendium of various learning strategies. Mnemonics are useful for remembering material, just ask any medical student. Just because some techniques are old doesn't mean that they aren't useful. In fact, they have been around this long precisely because they are useful. I used techniques from one of Lucas' previous books, "The Memory Book", in college and found them very helpful for improving recall. This book has many of the same techniques with some new slants. Be selective about the techniques in which you invest your time. I agree that these memory techniques need to be supplemented with other learning strategies but mnemonics have a place in a learner's toolkit as well. I personally thought that this book was good and I am glad that I bought it but there are other books available that teach the same principles for much less money. Kenneth Higbee's book "Your Memory: How It Works and How to Improve It" covers the subject very well.
Nothing new here  2001-11-29
There is nothing new here, Jerry Lucas has rediscovered a memory technique that has been around for at least 2500 years. The technique involves using striking and unusual images to aid in rote memorization. It was, long ago, an essential part of the art of rhetoric used by the early Greeks, at a time when paper was nonexistent and papyrus in short supply. And while I'll admit that it was incredible useful to a burgeoning civilization that existed two millennia before the printing press, it has little relevance now. It is far from new, it incorporates little if anything from our recent advancements in neurobiology, and as it is presented here it suffers from even more flaws than it did 2500 years ago. Yes, it may help you to remember a laundry list of facts, but it won't help, and will most likely hinder, any true understanding of the information. What good is it, to have a system that will help you recite from memory Dante's Inferno, or even all of The Odyssey, if it doesn't aslo aid in understanding what those words mean?
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