Editorial Review:
Succeed on Business Wisdom, Not Business Banks! Dan Kennedy has been called the "Professor of Harsh Reality" because he's provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chillingly serious fashion that cuts to the core of the issues in a way no other business author does. You want sugar-coated cliches that go down easy? Seek them elsewhere - this book isn't for the faint heart. Kennedy steers you along the bumpy road to growing a business, showing you potholes along the way. Expose yourself to Dan's "25 Eternal Business Truths" and prepare for a lot of chin-rubbing insight. Get Dan Kennedy's take on your sales, cash flow, payroll, productivity, and on getting out of trouble wherever it arises. It's the kind of streetwise wisdom his readers (and high-paying consulting clients) swear by - all the way to the bank. Who is Dan Kennedy? Dan's business adventures have included ownership of six businesses. He appeared for nine consecutive years on THE #1 seminar tour in America sharing the platform with former U.S. President Reagan, Ford, and Bush, General Colin Powell, and business leaders such as Debbi Fields.
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Customer Reviews
Average Customer Rating: 
"You get power by deciding to have power"  2008-09-16
That's the closing sentence from Chapter 1, "The Decision and Determination to Succeed." Dan Kennedy is a unique star in the sales, marketing, and self-promotion galaxy. Unlike peers such as Joe Vitale, who will mix equal portions of cross-selling all of his other products and services to you with some kind of hoodoo soup that will leave you scratching your head and asking "HUH?", Dan cross-sells all of his other products and services to you while simultaneously delivering pragmatic, real world wisdom and "street smarts" that you can actually put into play right now. Success is an attitude, baby. Change your thinking, change your life.
The single factor that determines whether or not Dan has produced a one, two, three, four, or five-star book is the balance between those extremes. Make no mistake about it..."No B.S. Business Success" is jam-packed with "irresistible offers" to buy more Dan Kennedy product, as well as ringing endorsements and testimonials about Dan written by...well, Dan. He's a marketing guy. A marketing guy who can't promote himself effectively can't promote his clients, either. The secret is that when they are patting themselves on the back, they need to make sure that they don't pat so hard that they end up dislocating something. Sometimes Dan walks right up to that line and knows when enough is enough. Other times he gleefully dances across the line and proclaims "Look at MEEEEEEEE..." That's why some reviewers of his books make comments like "I just paid ten bucks for an infomercial." Yes, they're right. But what else did you get WITH the infomercial? Was it the main course or the side dish? Dan's NEVER going to write a book in which he humbly takes himself out of the equation. NEVER. So don't get hung up on that. Or, knowing what you know, don't buy his books if that might be an issue for you.
He stays on the right side of the line in this book. Yes, the almost 300 pages of "No B.S. Business Success" might have been better served with a little less about Dan and a little more about everyone and everything other than Dan, but he's a leopard who's not about to change his spots.
It's a book that encourages you to stop making excuses, to stop seeking approval, to stop going to that job you hate more than a root canal. It's not for the weak or faint-hearted. As Kennedy points out, some people are better equipped to get in the car, sit in morning traffic, take up space for eight to ten hours in their cubicle, and come home so that they can have dinner, watch tv, and get up and do it all over again the next day.
I'm not one of those people, and you probably aren't either of you're reading these reviews. Speed-read through Dan's infomercials and focus on the meat of what he's offering here. It's a well-spent ten bucks.
Don't sell this book short, it can make you millions! 2008-08-31
Whether you are a long-time fan of Dan Kennedy, or just discovering his work, you are in for a wild entrepreneurial ride. Kennedy is a working direct response marketer and copywriter working on the "front-lines" of capitalism.
The book falls into what I would call the non-traditional business category. It is not based on academic theory, rather on the real life experiences of one who has managed, bought and sold businesses to the tunes of millions of dollars.
You will learn-
- Positioning Yourself and Your Business For Success
- How Entrepreneurs Really Make Money
- How To Create Sales And Marketing Breakthroughs
- Why And How To Sell Your Way Through Life
and much, much more.
You could take a few years to get an MBA, but you also need to get a "street-smart" education from the school of "hard-knocks-capitalism".
Highly recommended.
Dan Kennedy tells it straight in this book! 2008-08-27
This book serves as a "not to be missed" foundation for anyone that wants to fine tune their business and stop floundering about with no direction. Our office would not have been able to think out of the box and have our own radio show every Monday at 5:30 PM EST (found at www.blogtalkradio.com/LaneArchitecture)without information that we were able to glean from books like this one. We welcome Dan Kennedy, the author, to call in as a guest on our show by dialing 646-595-2228.
Larry R. Lane
www.LaneArchitecture.blogspot.com
Dan Kennedy is a genious, there is no doubt 2008-05-21
But, I am really not sure, that his harsh (sometimes) is acceptable to everyone.
I do not want go deep in what he says, but if you are already in business, then you will just read the book, and time after time shout out phrases like " Yeah, right!!" " Haaaa, yes not only me noticed that!!" "Hey, he was there, and he knows what he says". and so on and so on
There is IDEAS in the book. Really there is not typical bla bla "think outside of the box" business book.
Kennedy shares ideas, insights and gives a volume. This book is far more worth than 10 USD. You must have it, if you think for a business.
Off the Hook! 2008-02-08
Dan is nuts! His ideas are simple. Need a serious 'kick start?' Dan is your man.
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